Simple CRM
Solutions
Brand Identity Development
& Logo Design
Overview
Simple CRM Solutions helps businesses get more out of Salesforce by transforming clunky workflows into streamlined, easy-to-use systems. The brand’s mission is to make CRM tools feel less overwhelming and more intuitive for everyday users.
The visual identity needed to communicate that same sense of ease and clarity, while balancing professionalism and personality.
Solution
Designed a modern logo, pairing a minimalist word mark with a geometric logo mark that hints at connection, flow, and simplicity.
Created brand guidelines to support the brand's tone through vibrant, confident colors and a modern sans-serif with just the right about of character. Clean enough for tech decks, friendly enough for small businesses.
Developed a set of custom icons, representing services and features, to enhance the UI experience. Each icon is minimal but distinct, echoing the brand's goal of simplifying complex ideas.
Outcome
A clear and cohesive identity that brings warmth and personality to a highly technical industry
Scalable brand elements ready for digital platforms, print collateral, and client-facing tools
A flexible system that helps communicate services with clarity and consistency
