LifeBridge
Health
Visual Identity Refresh
& Marketing Materials
Overview
LifeBridge Health is a healthcare network serving Maryland communities. Their brand identity needed a refresh to create a more modern, cohesive look while maintaining trust and professionalism. The challenge was to align marketing materials across multiple hospitals and facilities while improving readability and visual impact.
Solution
Refined the color palette for a cleaner, more approachable aesthetic.
Updated typography to improve accessibility and readability.
Designed new print collateral, including brochures, patient guides, rack cards, and pamphlets.
Ensured consistency across digital and print platforms for a unified brand presence.
Process
Developed a transitional brand guide to introduce the new identity through a phased rollout plan.
Proactively managed expectations and concerns as the rebrand rolled out to avoid alienating patients, team members, and stakeholders.
Led the internal design team in creating templates for frequently requested materials, such as brochures, rack cards, letterhead, and invitations.
Conducted meetings with departments, partners, and agencies, to review the refreshed brand guidelines and address challenges related to scalability across a large organization.
Established a feedback loop for continuous improvement and ensure ongoing alignment with the organization’s goals.
Outcome
A more streamlined brand identity that strengthens LifeBridge Health’s credibility.
Improved readability in patient materials and marketing campaigns.
Received the GDUSA 2023 Health + Wellness Award for the rebranded print collateral.
